Grand Opening of Al Paintura Showroom

On 10 April 2025, we opened the PROFITEC Paint Showroom in Dubai’s Al Quoz Industrial Area 2. The opening marks the first dedicated PROFITEC showroom in the Middle East and establishes a permanent physical location for German professional coating systems in the UAE.

The opening event brought together partners, clients, and industry professionals. The programme included live demonstrations and a performance by artist Sergey Markofken, showing paint behaviour, colour performance, and application characteristics in a live setting.

PROFITEC is now available locally in Dubai

With the opening of the showroom, PROFITEC coating systems are now available in the UAE through a permanent, local location. The showroom presents the full range of interior coatings, exterior systems, and professional primers for residential, commercial, and hospitality projects.

This allows architects, designers, contractors, and clients to review materials, finishes, and systems in person instead of relying only on catalogues or samples.

German coating systems for Gulf conditions

Projects in the UAE place specific demands on surface finishes due to heat, UV exposure, humidity, dust, and frequent cleaning. PROFITEC systems are developed in Germany within the Meffert AG group and are engineered for durability, colour stability, cleanability, and long service life in demanding environments.

The showroom presents these systems in a practical context, focusing on real-world performance rather than marketing concepts.

Location and visiting hours

The PROFITEC showroom is located in Al Quoz Industrial Area 2, Dubai. It is open Monday to Friday from 08:00 to 18:00 and Saturday from 09:00 to 18:00. Sundays and official public holidays are closed.

The space is open to professionals and clients who want to explore, specify, and select interior coatings, exterior systems, and the full PROFITEC product range.