Successful PROFITEC Exhibition at Big 5 Saudi

February 28, 2025

Our participation at Big 5 Construct Saudi 2025 in Riyadh marked a major milestone for Al Paintura and PROFITEC in the Saudi market. Over the course of the exhibition, we presented German-engineered professional coating systems to architects, designers, consultants, and contractors working on some of the Kingdom’s most demanding projects.

The event provided an important platform to demonstrate not only the technical performance of PROFITEC systems, but also their versatility, consistency, and visual quality under real application conditions.

A strong presence at Saudi Arabia’s leading construction exhibition

Throughout the exhibition, our stand hosted continuous discussions with contractors, consultants, developers, and design professionals. The focus was on coating systems for high-performance residential, hospitality, commercial, and public-sector projects, particularly in environments exposed to extreme heat, dust, UV, and intensive maintenance cycles.

The response confirmed strong interest in German professional systems that combine durability, colour stability, cleanability, and environmental responsibility.

Live Art Spin performances with Sergey Markofken

A central highlight of our participation was the live Spin Art performances by internationally recognised artist Sergey Markofken. These performances are not staged demonstrations. Spin Art is a demanding application method that places extreme stress on flow behaviour, film build, pigment stability, and surface consistency.

Using PROFITEC interior paints, Sergey created large-scale works live at the stand, showing how the same systems specified for real projects behave under dynamic, high-energy application conditions.

Performance proven under real conditions

Across the performances, the systems demonstrated consistent flow, high opacity, stable colour behaviour, and uniform film formation. These are the same characteristics that matter on walls, ceilings, and facades in real buildings, particularly in Saudi Arabia’s demanding climate.

The live format allowed visitors to see these properties in action rather than relying only on technical documentation.

Strong engagement from the Saudi market

Over the course of the exhibition, we held detailed technical discussions with project teams working across Saudi Arabia, from residential and hospitality developments to large-scale commercial and public-sector projects.

Interest focused on systems engineered for long service life, resistance to heat, UV and dust, and low-emission formulations aligned with modern sustainability requirements.

Looking ahead in Saudi Arabia

Our participation at Big 5 Construct Saudi 2025 confirmed the relevance of PROFITEC German coating systems for the Kingdom’s current and future construction projects. The exhibition was an important step in strengthening our relationships with the Saudi market and supporting projects with reliable, long-term surface solutions.