PROFITEC Launches in the UAE

April 10, 2025

We are Al Paintura, the exclusive distributor of PROFITEC German paints in the UAE and across the GCC. PROFITEC is a German professional coatings brand within the Meffert AG group and has been developing architectural and decorative paint systems for professional use since 1999. PROFITEC officially launched in the UAE on 10 April 2025 with the opening of its first regional showroom in Dubai.

PROFITEC coating systems are engineered for durability, colour stability, cleanability, and environmental responsibility. Their low-VOC, eco-certified formulations are designed to perform reliably in demanding conditions including heat, humidity, and dust, making them suitable for residential, commercial, and hospitality projects across the Gulf region.

What PROFITEC is and why it matters here

PROFITEC is built for professional application across interiors, exteriors, and facade systems. As part of Meffert AG, a European coatings group with more than 1,500 employees and international production sites, the brand combines German manufacturing discipline with long-term system development.

In practical terms, this means strong coverage, reliable adhesion, high washability for high-traffic interiors, and colour stability for demanding environments. For projects in the UAE and the wider GCC, these performance characteristics matter as much as the finish itself.

Performance for Gulf conditions

In the Gulf, coatings must handle extreme heat, high humidity, and airborne dust without rapid fading or surface breakdown. PROFITEC systems are designed for these realities, making them suitable for villas, high-rise residential buildings, hospitality spaces, commercial developments, and public areas where long-term appearance and maintenance matter.

How Al Paintura supports projects

We support architects, designers, consultants, and contractors with product selection, finish planning, and practical technical guidance so specified outcomes are achievable on site. This support helps projects prioritise durability, sustainability requirements, and long-term surface quality, not only short-term aesthetics.

PROFITEC’s first regional showroom in Dubai

On 10 April 2025, we opened the Middle East’s first PROFITEC showroom in Dubai’s Al Quoz Industrial Area. It is designed as a hands-on consultation space where finishes can be explored, options compared, and colour guidance provided before decisions are locked into budgets and schedules.